00590pab a2200181 454500008004000000100002400040245007900064260000900143300001300152650003600165650001400201700001700215773003900232908000600271909001000277999001700287952010400304180718b2007   xxu||||| |||| 00| 0 eng d  aBaidya, Mehir Kumar  aEffectiveness of sales promotion effort: an empirical study in West Bengal  c2007  ap.67-76.  aMarketing - India - West Bengal  aMarketing  aBasu, Partha  aIndian Journal of Regional Science  aN  a74693  c74693d74693  00104070aIIPAbIIPAd2018-07-19hVolume no: 39, Issue no: 1pAR75153r2018-07-19w2018-07-19yAR