00498pab a2200133 454500008004000000100002200040245018200062260000900244300001300253362001200266650001400278700002100292773005100313180718b2010   xxu||||| |||| 00| 0 eng d  aKumar, B. Senthil  aThe impact of customer loyalty and customer relationships marketing strategies towards ICICI Prudential Life Insurance - An empirical study with reference to Chennai, Tamil Nadu  c2010  ap.67-70.  aJan-Jun  aInsurance  aRamachandran, A.  aSouth Asian Journal of Socio-Political Studies