00337pab a2200121 454500008004000000100002400040245005800064260000900122300001500131650001400146700001400160773004100174180718b2010   xxu||||| |||| 00| 0 eng d  aPrendergast, Gerard  aOnline word of mouth and consumer purchase intentions  c2010  ap.687-708.  aConsumers  aKo, David  aInternational Journal of Advertising