00473pab a2200145 454500008004000000100002300040245013000063260000900193300001500202650001600217650001400233700001900247700002000266773004100286180718b2011   xxu||||| |||| 00| 0 eng d  aHerrmann, Jean-Luc  aConsumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship  c2011  ap.259-281.  aAdvertising  aConsumers  aKacha, Mathieu  aWalliser, Bjorn  aInternational Journal of Advertising