00420pab a2200133 454500008004000000100002700040245009500067260000900162300001300171362001200184650001400196700002500210773005100235180718b2011   xxu||||| |||| 00| 0 eng d  aSengupta, Sankar Kumar  aEnacted buying awareness initiation scale (EBAIS): A stability index of success in selling  c2011  ap.72-76.  aJan-Jun  aMarketing  aMallik, Pradip Kumar  aSouth Asian Journal of Socio-Political Studies