01322pab a2200169 454500 180718b2011 xxu||||| |||| 00| 0 eng d Walker, Richard M. et al Market orientation and public service performance: New public management gone mad? 2011 p.707-717. Sep-Oct The backbone of theory of the market-based approach New Public Management is that market orientation improves public service performance. In this article, market orientation is operationalized through the dominant theoretical framework in the business literature: competitor orientation, customer orientation, and interfunctional coordination. Market orientation is examined from the wantage point of three stakeholder groups in English local government: citizens, public servants, and the central government's agent, the Audit Commission. Findings show that market orientation works best for enhancing citizen satisfaction with local services, but its impacts on the performance judgments of local managers or the Audit Commission are negligible. The conclusion discusses important implications of these findings for research, policy, and practice. - Reproduced. Public administration Public Administration Review N 93409 93409 93409 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 71, Issue no: 5 AR93869 2018-07-19 2018-07-19 AR