00369pab a2200133 454500008004000000100002300040245005700063260000900120300001300129362000800142650001400150700002000164773005100184180718b2012 xxu||||| |||| 00| 0 eng d aKumar, Nalli Anand aEmergence of popularity of customer loyalty programs c2012 ap.68-70. aJan aCustomers aAhmed, D. Nisar aSouth Asian Journal of Socio-Political Studies