01508pab a2200193 454500 180718b2013 xxu||||| |||| 00| 0 eng d Eshuis, Jasper Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups 2013 p.507-516 Jun Place marketing is increasingly being used as a governance strategy for managing perceptions about regions, cities, and towns. What are the most important obstacles to implementing place marketing? Based on a survey of 274 public managers involved in place marketing in the Netherlands, this article analyzes the main obstacles as perceived by public managers. It also analyzes the effects of obstacles on perceived results of place marketing in terms of attracting target groups. A factor analysis of a variety of obstacles investigated in the survey shows three clearly demarcated obstacles: administrative obstacles within municipalities, obstacles in developing the substance of marketing campaigns, and political obstacles. Obstacles in developing the substance of the marketing campaigns have significant effects on the results of place marketing in terms of attracting stakeholders, whereas the two other obstacles have no significant influence. - Reproduced. Marketing Klijn, Erik-Hans Braun, Erik Public Administration Review N 99144 99143 99143 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 73, Issue no: 3 AR99604 2018-07-19 2018-07-19 AR