01624pab a2200205 454500008004000000100001900040245013600059260000900195300001400204362000800218520097100226650001401197700002101211700001601232773003301248908000601281909001001287999001701297952010401314180718b2013   xxu||||| |||| 00| 0 eng d  aEshuis, Jasper  aPlace marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups  c2013  ap.507-516  aJun  aPlace marketing is increasingly being used as a governance strategy for managing perceptions about regions, cities, and towns. What are the most important obstacles to implementing place marketing? Based on a survey of 274 public managers involved in place marketing in the Netherlands, this article analyzes the main obstacles as perceived by public managers. It also analyzes the effects of obstacles on perceived results of place marketing in terms of attracting target groups. A factor analysis of a variety of obstacles investigated in the survey shows three clearly demarcated obstacles: administrative obstacles within municipalities, obstacles in developing the substance of marketing campaigns, and political obstacles. Obstacles in developing the substance of the marketing campaigns have significant effects on the results of place marketing in terms of attracting stakeholders, whereas the two other obstacles have no significant influence. - Reproduced.  aMarketing  aKlijn, Erik-Hans  aBraun, Erik  aPublic Administration Review  aN  a99144  c99143d99143  00104070aIIPAbIIPAd2018-07-19hVolume no: 73, Issue no: 3pAR99604r2018-07-19w2018-07-19yAR