The worthy human being as prosuming subject: ‘Projectified selves’ in emancipatory project studies
By: Berglund, K., Lindgre, M. and Packendorff, J
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BookPublisher: Project Management Journal Description: 51(4), Aug, 2020: p.367-377.Subject(s): Projectification, Projectified self, Entrepreneurial self, Enterprise culture, Neoliberalism, Prosumption, Worth
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Project Management JournalSummary: The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings on enterprising selves, and (2) the notion of prosumption as a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to the on-going studies of social media entrepreneurs. – Reproduced
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Indian Institute of Public Administration | 51(4), Aug, 2020: p.367-377 | Available | AR124827 |
The projectified self is suggested in this article as a way to advance emancipatory project studies toward improved understandings of how individuals in contemporary neoliberal societies are urged to become self-controlling, self-improving, self-commercializing, life-compartmentalizing, and deadline driven. We propose (1) a developed theoretical foundation for studies of the projectified self, based on recent writings on enterprising selves, and (2) the notion of prosumption as a concept for how the worthiness of this projectified self is constructed in a simultaneous process of project-based production and consumption. This is discussed in relation to the on-going studies of social media entrepreneurs. – Reproduced
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