Indian Institute of Public Administration

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Retailization: brand survival in the age of retailer power by Lars Thomassen, Keith Lincoln and Anthony Aconis

By: Thomassen, Lars.
Contributor(s): Aconis, Anthony | Lincoln, Keith.
Material type: materialTypeLabelBookPublisher: London Kogan Page 2006Description: 221p.ISBN: 0749449039.Subject(s): Brand name products | Retail tradeDDC classification: T344 T364
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T344 T364 (Browse shelf) Available 82436

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