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1. Planning in marketing: a selected bibliography by William F. Massy

by Massy, William F.

Material type: book Book Publisher: Cambridge, Mass MIT Press 1962Barcode no: 46608.Availability: Items available for loan: [Call number: A2:T34 M386] (1).

2. Stochastic models of buying behavior by William F. Massy, David B. Montgomery and Donald G.Morris

by Massy, William F | Morrison, Donald G | Montgomery, David B.

Material type: book Book Publisher: Cambridge, Mass. MIT Press 1970Barcode no: 46602.Availability: Items available for loan: [Call number: T1508 M389] (1).

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