Indian Institute of Public Administration

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Life style a core segmenting criteria - retail banking industry in India

By: Ramasundaram, G.
Contributor(s): Mumgan, M. Sakthivel | Aryasri, Ramachandra.
Material type: materialTypeLabelArticlePublisher: 2010Description: p.19-27.Subject(s): Banks - India | Banks In: Abhigyan
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Articles Articles Indian Institute of Public Administration
Volume no: 28, Issue no: 1 Available AR87887

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