Indian Institute of Public Administration

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Madison Avenue, U.S.A.: the inside story of American advertising by Martin Mayer

by Mayer, Martin.

Material type: book Book Publisher: London Bodley Head 1958Barcode no: 13977.Availability: Items available for loan: [Call number: T3471x73 M452] (1).

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Evaluating media by Deane Wolf Harry... [et.al]

by Harry, Deane Wolfe.

Material type: book Book Publisher: New York National Industrial Conference Board 1966Barcode no: 40626.Availability: Items available for loan: [Call number: T3471x73 N213e] (1).

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Measuring advertising results by Harry Deane Wolfe and other

by Wolfe, Harry Deane., et.al | NICB.

Material type: book Book Publisher: New York National Industrial Conference Board 1962Barcode no: GR5047.Availability: Items available for loan: [Call number: T3471x73 N213m] (1).

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