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1.
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Using advertising for the elections
by Abraham, Nargis. Material type:  Article Publisher: 1985Barcode no: AR3315.Availability: Items available for loan: (1).
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2.
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Role of advertising in rural development
by Agarwal, D.P | Shambhoo Nath Singh. Material type: Article Publisher: 1985Barcode no: AR3316.Availability: Items available for loan: (1).
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3.
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National advertising Turning up a diamond nugget
by Ghatak, Aditi Roy. Material type: Article Publisher: 1984Barcode no: AR3317.Availability: Items available for loan: (1).
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4.
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Accepting or rejecting - advertisements A case study
by Banka, Renuka. Material type: Article Publisher: 1985Barcode no: AR3318.Availability: Items available for loan: (1).
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5.
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The information processing of print advertisements by young urban women of India
by Chattopandhyay, Tuhin. Material type: Article Publisher: 2009Barcode no: AR85957.Availability: Items available for loan: (1).
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6.
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The uncommon sense of advertising - Understanding contemporary advertising appeals in print of top advertiser in India
by Swaminathan, Freda | Bansal, Ipshita. Material type: Article Publisher: 2015Barcode no: AR108015.Availability: Items available for loan: (1).
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7.
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Impact of culture on consumer attitude towards advertising: evidence from India
by Gautam, Vikas. Material type: Article Publisher: 2015Barcode no: AR108729.Availability: Items available for loan: (1).
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8.
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Causality relationship between advertising expenditure and sales: a study of Indian service sector Material type: Article Publisher: 2014Barcode no: AR109739.Availability: Items available for loan: (1).
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9.
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Female portrayals in advertising and its impact on marketing communication-pieces of evidence from India
by Shyama Kumari | Shivani, Shradha. Material type: Article Publisher: 2014Barcode no: AR110121.Availability: Items available for loan: (1).
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10.
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Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective
by Swaminathan, Freda | Zameer, Asif. Material type: Article Publisher: 2017Barcode no: AR114695.Availability: Items available for loan: (1).
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11.
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Women and media: analysis alternatives and action edited by Kamla Bhasian and Bina Agarwal
by Bhasian, Kamla | Agarwal, Bina. Material type:  Book Publisher: Delhi Kali for Women 1984Barcode no: 61120.Availability: Items available for loan: [Call number: B142x54 B469w] (1).
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12.
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Advertisers vade-mecum: a guide to Indian edvertising Material type: Book Publisher: Medras Our India Directories & Pub. 1959Barcode no: 18220.Availability: Items available for loan: [Call number: T34055 x54 Ad96] (1).
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13.
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The Indian advertising yearbook Material type: Book Publisher: Madras Our India Directories & Pub. 1962Barcode no: 29871.Availability: Items available for loan: [Call number: T3471064x54 In2] (1).
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14.
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Facets of Indian advertising and consumer bebaviour: an empirical approach by Kaleem Mohammed Khan and Mohammed Naved Khan
by Khan, Kaleem Mohammed | Khan, Mohammed Naved. Material type: Book Publisher: New Delhi Kanishka 2002Barcode no: 82423.Availability: Items available for loan: [Call number: T3471x54 K527] (1).
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15.
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Advertisers vade-mecum: a guide to Indian edvertising Material type: Book Publisher: Medras Our India Directories & Pub. 1959Barcode no: GR328.Availability: Items available for loan: [Call number: T34055 x54 Ad96] (1).
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16.
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Misleading Advertisements and Consumers By Pushpa Girimaji
by Girimaji,Pushpa. Material type: Book Publisher: Indian Institute of Publc Administration 2008Barcode no: GR19883 | GR19017 | GR18959.Availability: Items available for loan: [Call number: T15x54 G443m] (3).
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17.
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Planning for power advertising :a user's manual for students and practitioners By Anand Bhaskar Halve
by Halve Anand Bhaskar. Material type: Book Publisher: New Delhi Sage Publication 2005Barcode no: GR19408.Availability: Items available for loan: [Call number: T3471 H169] (1).
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