000 00349pab a2200145 454500
008 180718b xxu||||| |||| 00| 0 eng d
100 _aMoriarty, Rowland T.
245 _aManaging hybrid marketing systems
650 _a Sale
650 _a Cost
650 _aMarketing
700 _aMoran, Ursula
773 _aHarvard Business Review
909 _a1028
999 _c1028
_d1028