000			01158pab a2200193 454500
008			180718b2014 xxu||||| |||| 00| 0 eng d
100			_aEshuis, Jasper
245			_aPlace marketing and citizen participation: branding as strategy to address the motional dimension of policy making?
260			_c2014
300			_ap.151-171.
362			_aMar
520			_aPlace marketing is increasingly used by local governments to enhance the image of cities and achieve policy goals related to economic and spatial development. Place marketing has become part of local and regional governance processes. Critics have argued that place marketing is often applied in top-down ways that exclude citizens. Drawing on survey data this article empirically confirms this critique. But the article shows with a case study that citizen involvement in place branding can be used to enhance the quality of the brand and include citizens' emotions in governance processes. - Reproduced.
650			_aPolicy making
700			_aBraun, Erik
700			_aKlijn, Erik-Hans
773			_aInternational Review of Administrative Sciences
908			_aN
909			_a103809
999			_c103805 _d103805