000 00463pab a2200169 454500
008 180718b2014 xxu||||| |||| 00| 0 eng d
100 _aShukla, Harish
245 _aA study on perception of customers towards the use of emotions in advertisement
260 _c2014
300 _ap.53-56.
362 _aApr-Jun
650 _aConsumers
700 _aJoshi, Sandeep
773 _aIndian Journal of Training and Development
908 _aN
909 _a105085
999 _c105080
_d105080