000 00409pab a2200157 454500
008 180718b2014 xxu||||| |||| 00| 0 eng d
100 _aPratihar, Supratim
245 _aMarketing mix strategies and business models: Innovating for rural India
260 _c2014
300 _ap.162-169.
362 _aJul-Sep
650 _aRural development
773 _aProductivity
908 _aN
909 _a106028
999 _c106023
_d106023