000 00448pab a2200169 454500
008 180718b2014 xxu||||| |||| 00| 0 eng d
100 _aPritam, Amrita
245 _aFactors influencing successful brand extension: A study of consumer durable brand
260 _c2014
300 _ap.29-41.
362 _aOct-Dec
650 _aConsumers
700 _aSharma, Devendra
700 _aSharma, Narendra
773 _aAbhigyan
909 _a107684
999 _c107679
_d107679