000 00475pab a2200157 454500
008 180718b2014 xxu||||| |||| 00| 0 eng d
245 _aCausality relationship between advertising expenditure and sales: a study of Indian service sector
260 _c2014
300 _ap.275-292.
362 _aAug
650 _aService industries - India
650 _aAdvertising - India
650 _aService industries
773 _aManagement and Labour Studies
909 _a109279
999 _c109274
_d109274