000 00552pab a2200193 454500
008 180718b2014 xxu||||| |||| 00| 0 eng d
100 _aShyama Kumari
245 _aFemale portrayals in advertising and its impact on marketing communication-pieces of evidence from India
260 _c2014
300 _ap.438-448.
362 _aNov
650 _aMarketing - India
650 _aAdvertising - India
650 _aWomen - India
650 _aWomen
700 _aShivani, Shradha
773 _aManagement and Labour Studies
909 _a109661
999 _c109656
_d109656