000 00414pab a2200145 454500
008 180718b2016 xxu||||| |||| 00| 0 eng d
100 _aMishra, Punam
245 _aConsumer perception and attitude towards 'product placement' in India
260 _c2016
300 _ap.13-23.
362 _aJan-Jun
650 _aConsumers
773 _aJaipuria International Journal of Management Research
909 _a111499
999 _c111494
_d111494