000 00421pab a2200157 454500
008 180718b2016 xxu||||| |||| 00| 0 eng d
100 _aMalhotra, Ritu
245 _aCultural archetype brand from Indian craftsmen for socially responsible citizenship
260 _c2016
300 _ap.300-318.
362 _aOct-Dec
650 _aConsumers
700 _aBalamurugan A.
773 _aProductivity
909 _a113459
999 _c113454
_d113454