000 00549pab a2200193 454500
008 180718b2017 xxu||||| |||| 00| 0 eng d
100 _aSwaminathan, Freda
245 _aStudy on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective
260 _c2017
300 _ap.24-37.
362 _aJan-Mar
650 _aAdvertising - India
650 _aConsumers - India
650 _aCultural values - India
650 _aAdvertising
700 _aZameer, Asif
773 _aAbhigyan
909 _a114235
999 _c114229
_d114229