000 00374pab a2200145 454500
008 180718b1988 xxu||||| |||| 00| 0 eng d
100 _aThirunarayana, P.N.
245 _aImplementing the marketing concept
_bSome Indian cases
260 _c1988
300 _aM.4-7
362 _a27 Feb.
650 _aMarketing
773 _aEconomic and Political Weekly
909 _a13221
999 _c13221
_d13221