000 00465pab a2200157 454500
008 180718b82-3 xxu||||| |||| 00| 0 eng d
100 _aSrinivasan, R.
245 _aMarketing information system for planning and control in pharmaceutical indusry
_bA study of four organisations
260 _c82-3
300 _a64-77
362 _aSept.-Mar.
650 _aMarketing - India
700 _aA.K. Dharandev
773 _aASCI Journal of Management
909 _a13225
999 _c13225
_d13225