000 00382pab a2200157 454500
008 180718b1990 xxu||||| |||| 00| 0 eng d
100 _aMoriarty, Rowland T.
245 _aManaging hybrid marketing systems
260 _c1990
300 _a146-57
362 _aNov.-Dec.
650 _aMarketing
700 _aMoran, Ursula
773 _aHarvard Business Review
909 _a13510
999 _c13510
_d13510