000 00456pab a2200157 454500
008 180718b1989 xxu||||| |||| 00| 0 eng d
100 _aMalathi, N.T.
245 _aEffectiveness of mass media advertisements
_bA mass media advertisements : a case study of Mysore city audience
260 _c1989
300 _a26-9
362 _aMar.-Apr.
650 _aMass Media - India - karnataka
700 _aR. Kushal Kumar
773 _aVidura
909 _a13555
999 _c13555
_d13555