000 00379pab a2200133 454500
008 180718b xxu||||| |||| 00| 0 eng d
100 _aGupta, Nirmal K.
245 _aANalysis of newspaper's anatomy: a framework for marketing strategy formulation
650 _a Marketing
650 _aNewspapers
700 _aBudhiraja, S.B.
773 _aMDI Management Journal
909 _a23818
999 _c23818
_d23818