000 00430cam a22001337a 4500
008 180718b1967 xxu||||| |||| 00| 0 eng d
082 _aT34 C283
100 _aCateora, Philip
245 _aReadings in marketing: the qualitative and quantitative areas
_cedited by Philip R. Cateora and Lee Richardoson
260 _aNew York
_bAppleton-Century-Crofts
_c1967
300 _a462p.
650 _aMarketing
700 _aRichardoson, Lee
999 _c342488
_d342488