000 00354cam a22001217a 4500
008 180718b1972 xxu||||| |||| 00| 0 eng d
082 _aT300 F413
100 _aFerrell, Robert W.
245 _aManaging opportunity
_cby Robert W. Ferrell
260 _aNew York
_bAmerican MAnagement Association
_c1972
300 _a230p.
650 _aMarketing --Management
999 _c343983
_d343983