| 000 | 00647cam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 180718bn.d. xxu||||| |||| 00| 0 eng d | ||
| 082 | _aT34 Al51 | ||
| 100 | _aHayhurst, Roy | ||
| 245 |
_aEffective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors _cby Roy Hayhurst and Gordon Wills |
||
| 260 |
_aNew Delhi _bAll India Management Association _cn.d. |
||
| 300 | _a416p. | ||
| 440 | _aManagement Information Services. Information Note No.3 | ||
| 650 | _aMarketing | ||
| 700 | _aAll India Management Association | ||
| 700 | _aWills, Gordon | ||
| 999 |
_c346825 _d346825 |
||