000 00361cam a22001217a 4500
008 180718b1962 xxu||||| |||| 00| 0 eng d
082 _aT34 L579
100 _aLevitt, Theodore
245 _aInmovation in marketing: new perspectives for profit and growth
_cby Theodore Levitt
260 _aNew York
_bMcGraw - Hill
_c1962
300 _a253p.
650 _aMarketing
999 _c347771
_d347771