000 00390cam a22001337a 4500
008 180718b1972 xxu||||| |||| 00| 0 eng d
082 _aT34 K848r
100 _aKotter, Philip
245 _aReading in marketing management
_cedited by Philip Kotter and Keith K. Cox
260 _aEnglewood Cliffs, N.J.
_bPrentice Hall
_c1972
300 _a457p.
650 _aMarketing
700 _aKeith, K.
999 _c348522
_d348522