| 000 | 00459cam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 180718b1973 xxu||||| |||| 00| 0 eng d | ||
| 082 | _aT15x54 M474 | ||
| 100 | _aMehta, Subhash C. | ||
| 245 |
_aIndian consumers: studies and cases for marketing decisions _cby Subhash C. Mehta |
||
| 260 |
_aBombay _bTata McGraw-Hill _c1973 |
||
| 300 | _a336p. | ||
| 650 | _aMarketing - Decision-making - India | ||
| 650 | _aConsumers - India | ||
| 650 | _aConsumption - India | ||
| 999 |
_c350503 _d350503 |
||