000 00414cam a22001337a 4500
008 180718b1964 xxu||||| |||| 00| 0 eng d
082 _aT34 R565
100 _aRobinson, P.J.
245 _aPromotional decision making, practice and theory: a study in marketing management
_cby P.J. Robinson and D.J. Luck
260 _aNew York
_bMcGraw-Hill
_c1964
300 _a265p.
650 _aMarketing
700 _aLuck, D.J.
999 _c352741
_d352741