000 00390cam a22001217a 4500
008 180718b1970 xxu||||| |||| 00| 0 eng d
082 _aT34 W429
100 _aWeilbacher, William M.
245 _aMarketing management cases: planning and executive marketing strategy
_cby William M. Weiblacher
260 _aNew York
_bMacmillan
_c1970
300 _a358p.
650 _aMarketing - Case Studies
999 _c356167
_d356167