000 00391cam a22001457a 4500
008 180718b1969 xxu||||| |||| 00| 0 eng d
082 _aT34 Am35
100 _aSimon, Sanford R.
245 _aManaging marketing profitability
_cby Sanford R. Simon
260 _aNew York
_bAmerican Management Association
_c1969
300 _a218p.
650 _aProfit
650 _aMarketing
700 _a.
999 _c357721
_d357721