| 000 | 00495cam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 180718b1965 xxu||||| |||| 00| 0 eng d | ||
| 082 | _aT34084 Am35 | ||
| 100 | _aHanan, Mack | ||
| 245 |
_aThe market orientation of R & D: a recommendation for minimizing new product risk _cby Mack Hanan |
||
| 260 |
_aNew York _bAmerican Management Association _c1965 |
||
| 300 | _a22p. | ||
| 500 | _aManagement bulletin, 72, $3.00 | ||
| 650 | _aMarketing - Research | ||
| 700 | _aAmerican Management Association | ||
| 999 |
_c357733 _d357733 |
||