000 00333cam a22001217a 4500
008 180718b1957 xxu||||| |||| 00| 0 eng d
082 _aT34 B227
100 _aBanning, Douglas
245 _aTechniques for marketing new products
_cby Douglas Banning
260 _aNew York
_bMcGraw-Hill
_c1957
300 _a308p.
650 _aMarketing
999 _c358986
_d358986