000 00356cam a22001217a 4500
008 180718b1959 xxu||||| |||| 00| 0 eng d
082 _aW948 B414
100 _aBallaire, Arthur
245 _aTV Advertising: a handbook of modern practice
_cby Arthur Bellaire
260 _aNew York
_bHarper
_c1959
300 _axvii, 292p.
650 _aTelevision advertising
999 _c359351
_d359351