000 00424cam a22001337a 4500
008 180718b1964 xxu||||| |||| 00| 0 eng d
082 _aT34 C839
245 _aTheory in marketing
_cedited by Reavis Cox... [et.al]
260 _aHomewood
_bIrwin
_c1964
300 _a414p.
500 _aJt eds: Wroe Alderson & Stanley J. Shapiro Spondored by American Marketing Association
650 _aMarketing
700 _aReavis, Cox,ed.
999 _c363390
_d363390