000			01401pab a2200169 454500
008			180718b1998 xxu||||| |||| 00| 0 eng d
100			_aSteward, Fred
245			_aSituating discourse in environmental innovation networks
260			_c1998
300			_ap.479-502
362			_aNov
520			_aNetwork mapping and discourse analysis are combined in the study of organizational communication in `green' innovation in UK and German firms. The `focal action-set' approach is introduced as a method for mapping actors, links and flows mobilized in the development of discrete innovations; this enables a `situated' focus on discourse between actors in different parts of the network. Capabilities for handling multiple discourses across a range of different interfaces were a key element of organizational communication in all cases. Two different network types are identified: those with strong knowledge/customer linkages which are prominent in the UK sample and those characterized by regulator/supplier linkages which feature in the majority of German cases. Texts exchanged across a variety of network boundaries are analysed with regard to content and argumentation. Contrasting patterns of discourse are found to be associated with the different network types. - Reproduced
650			_aCommunication organizations
700			_aConway, Steve
773			_aOrganization
909			_a39913
999			_c39913 _d39913