000 00584cam a22001937a 4500
008 180718b2002 xxu||||| |||| 00| 0 eng d
020 _a0333937198
082 _aI5 R141
100 _aRamaswamy, V.S.
245 _aMarketing management: planning, implementation & control: global perspective, Indian context
_cby V.S. Ramaswamy and S. Namakumari
250 _a3rd ed.
260 _aNew Delhi
_bMacmillan
_c2002
300 _a748p.
650 _aMarketing - Research
650 _aBusiness management
650 _aManagement
650 _aMarketing
700 _aNamakumari, S.
999 _c400259
_d400259