000 00638cam a22001937a 4500
008 180718b1995 xxu||||| |||| 00| 0 eng d
020 _a8173711348
082 _aI53 W585
100 _aWhite, Jon
245 _aStrategic communications management: making public relations work
_cby Jon White and Laura Mazur
260 _aHyderabad
_bUniversities Press
_c1995
300 _a277p.
440 _aThe Economist Intelligence Unit
650 _aCorporations --Public relations --Case studies
650 _aCorporate image
650 _aCommunication in management
650 _aCorporations --Public relations
700 _aMazur, Laura
999 _c400313
_d400313