| 000 | 00551cam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 180718b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1865082317 | ||
| 082 | _aT3471 Su84/2004 | ||
| 100 | _aSutherland, Max | ||
| 245 |
_aAdvertising and the mind of the consumer: what works, what doesn't, and why _cby Max Sutherland and Alice K. Sylvester |
||
| 250 | _a2nd ed. | ||
| 260 |
_aCrows Nest _bAllen & Unwin _c2004 |
||
| 300 | _a326p. | ||
| 650 | _aConsumer behaviour | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 700 | _aSylvester, Alice K. | ||
| 999 |
_c403576 _d403576 |
||