| 000 | 00619cam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 180718b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749444479 | ||
| 082 | _aT15 St71 | ||
| 100 | _aStone, Merlin | ||
| 245 |
_aConsumer insight: how to use data and market research to get closer to your customer _cby Merlin Stone, Alison Bond and Bryan Foss |
||
| 260 |
_aLondon _bKogan Page _c2004 |
||
| 300 | _a288p. | ||
| 440 | _aMarket research in practice | ||
| 650 | _aDatabase marketing | ||
| 650 | _aMarketing research | ||
| 650 | _aConsumer relations - Management | ||
| 700 | _aFoss, Bryan | ||
| 700 | _aBond, Alison | ||
| 999 |
_c404271 _d404271 |
||