| 000 | 00522cam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 180718b2005 xxu||||| |||| 00| 0 eng d | ||
| 082 | _aI548 C267/1 | ||
| 245 |
_aCase studies on generic strategies _cedited by S.S. George, Sanjib Dutta and Vivek Gupta |
||
| 260 |
_aHyderabad _bICFAI Center for Management Research _c2005 |
||
| 300 | _a367p. | ||
| 650 | _aMass media - Research | ||
| 650 | _aAdvertising | ||
| 650 | _aMass media critism | ||
| 700 | _aGupta, Vivek | ||
| 700 | _aDutta, Sanjib | ||
| 700 | _aGeorge, S.S. | ||
| 999 |
_c404830 _d404830 |
||