000 00505cam a22001697a 4500
008 180718b2007 xxu||||| |||| 00| 0 eng d
020 _a0761935889
082 _aZ46 V541
100 _aVelayudhan, Sanal Kumar
245 _aRural marketing: targeting the non-urban consumer
_cby Sanal Kumar Velayudhan
250 _a2nd ed.
260 _aNew Delhi
_bResponse Books
_c2007
300 _a249p.
650 _aIndia --Rural conditions
650 _aConsumer behavior --India
650 _aMarketing --India
999 _c407322
_d407322